In 2002, the NORML Foundation launched a multi-media broadcasting campaign featuring New York City Mayor Michael Bloomberg saying, "You bet I did. And I enjoyed it," when asked by a journalist if he'd smoked marijuana. The tagline for the campaign, launched at an April 9 news conference in New York, is "It's NORML to smoke pot."

• View the ads: New York Times and Bus ad (pdf files)
• Listen to our radio spots (RealPlayer)
• Read what New Yorkers say in the  Zogby Survey
  
• See the stats on NY marijuana arrests
  
• Check out recent news coverage and photos about the ads, and view highlights of NORML's press conference.
• View a highlight video of news coverage that the ad campaign received.

The NORML Foundation is a nonprofit educational foundation that works to educate the public about the costs of marijuana prohibition and the benefits of alternative policies.