NORML Foundation To Relaunch NYC Times Square Ad Campaign — ‘Money Can Grow On Trees,' Marijuana Legalization Group Announces

“Money can grow on trees.”  That is the message of the National Organization for the Reform of Marijuana Laws Foundation (NORML) in a 15-second digital ad scheduled to debut in New York City’s Times Square next week.  The advertisement, produced and paid for by NORML’s educational arm, The NORML Foundation, will air on the CBS Super Screen through May 31, 2010.
“Regulating the adult use of marijuana in a manner similar to alcohol could raise over $30 billion annually in new tax revenue, while saving an additional $15 billion per year in law enforcement costs,” NORML Foundation Executive Director Allen St. Pierre said.  “This tax season, why not ask your elected politicians why the federal government continues to spends billions of tax dollars enforcing this failed and archaic public policy.”
Fifty-three percent of Americans now support legalizing marijuana, according to the results of a December 2009 Angus Reid survey of over 1,000 adults nationwide.
The NORML Foundation’s ‘Money Tree’ ad will appear eighteen times per day on the CBS’s digital billboard, located on 42nd Street.  Approximately 1.5 million people walk by the billboard each day.

In January, CBS and the NORML Foundation entered into a contractual agreement to air the NORML Foundation ad, beginning on February 1, 2010.  However, representatives from CBS and Neutron Media abruptly pulled the ad prior to its scheduled air date, stating that its content did not comply with the network’s outdoor advertising standards.
Last month, representatives from the political advocacy organization Change.org organized an online petition targeting CBS Broadcasting and demanding the network to reverse their decision.  Nearly 10,000 people signed and sent the petition.
CBS formally changed their position shortly after receiving the petitions.
“NORML would publicly like to thank Change.org for taking on this important political and First Amendment issue,” St. Pierre said.  “We would also like to thank the thousands of concerned citizens who contacted CBS on NORML’s behalf.  Without your participation, this important NORML ad campaign would not have been possible.
“Finally, NORML would also like to extend its appreciation to the CBS Corporation for responding to the will of its viewers, and acknowledging that marijuana law reform is a topic deserving of such a prominent public forum.  Over 20 million Americans have been arrested for marijuana violations since 1965. It is time to end 70-plus years of federal marijuana prohibition with a policy of legalization, taxation, regulation and education.”
The ‘Money Tree’ is anticipated to be the first of two planned ad buys.  The second advertisement is scheduled to debut in Times Square on April 20, 2010 – in conjunction with the informal marijuana celebratory holiday ‘4/20.’
Founded in 1970, NORML is the nation’s oldest and largest grassroots organization advocating on behalf of marijuana law reform.  The NORML Foundation was founded in 1997 to support public education, research, stake holder organizing and impact litigation.  In 2009, NORML Foundation launched the first-ever nationwide television ad campaign calling for the regulation of marijuana by adults.

0 thoughts

  1. : ) Thank you people
    I signed when I seen the pettition somewhere
    Congrats to Us and norml for one more step

  2. Way to hang in there NORML. I hope this helps get the word out about how much this terrible prohibition is costing us.It seems that CBS does pay attention to its viewers. Congratulations to all that signed the petition. One more brick in the road to end prohibition. I love the leaf!!!

  3. Bravo to NORML, keep up the good work! Media is what we need to help change the negative public perception towards marijuana.

  4. I figured it would be soon enough that I would see this, I got an email from change.org last week letting me know of the decision as I was one of the over 10,000 people on the petition, job well done guys, good to know CBS is paying attention. Hopefully this is a sign of things to come, I’m keeping my fingers crossed for house bill 712 over here in maryland, greener pastures seem so far away though.

  5. Rather inspiring really.
    Thank you to NORML for the effort behind this success. I’d like to extend my gratitude to those who took action as well.

  6. This is amazing. I hope the big apple will get the message, as well as the politicians inhabiting that smog filled dump.

  7. This is amazing news! Shows the power of the people. We CAN make a difference. Just maybe billboards such as this cause a increased domino effect to tip the marijuana legalization efforts in our favor. Small steps here and there make all the difference.

  8. in times square back in the 60’s and 70’s, the cigarette companies had a huge image of some macho guy literally blowing smoke.
    if you catch my drift …..
    and keep up the good work.
    peace

  9. I was wondering when NORML was going to report that, this is pretty big stuff !
    And this is how it should be.
    I am personally pro-marijuana and pro-choice. The inconsistency as a result of the pick-and-choose notion is censorship – and glad the organization was able to bring together so many people to bring the issue into light and ultimately allow NORML to reach out to so many people using that billboard.

  10. Bravo NORML and congrats. Its HIGH time you/we were heard. I have criticized you in the past for not finding other ways to get this message out to the public when being blocked by the corporate conglomerates, but I will certainly praise you for not backing down and for aligning yourself with an organization like change.org. I was not one of the people who signed the petition, but not because I was against it. Frankly, I never even knew about it. Today, however, my name will appear on that petition if it is still open, and if not, I highly recommend joining together with them and getting together a nationwide petition to completely legalize marijuana ASAP.
    Again, congrats NORML. Well Done.

  11. Great news. I think the media, and the politicians, are finding it harder to hide from the truth. They have been in control for so long pulling the wool over the public eye with the “I am the great and powerfull OZ” one sided (conservative only) view of the issues. The truth will set us free.
    Great job people and thanks again NORML.
    Shameless plug. Go Washington State! http://sensiblewashington.org/

  12. – Something told me to check out the NORML Blog today
    for encouraging signs-of-progress…
    I was NOT disappointed!!!
    – Would like to eventually see this ad on every electronic billboard in America, and see liquor-stores supPLANTED by cannabis shops…
    Cannabis, Be So!!!
    NORML Money Tree Ad

  13. Ahh I love this site. It sometimes makes me feel like I sometimes have the ability to make a difference, such as through the one petition. Without norml, there would probably be a lot less states with medical marijuana. Keep up the good work, and keep spreading the good word for marijuana. The only reason it’s taking so long to legalize is because a lot of our lawmakers grew up during the reefer madness days, and have no idea as to how incorrect they are about the subject. We just have to keep drilling into their head that marijuana is GOOD. Good compared with alcohol and tobacco anyhow…

  14. I signed and am glad to be a part of making a difference. It’s a good thing that those CBS execs have realized that they can’t get away with their crap. They are not our government and cannot remove our rights as such. (Hell, not even the government should be able to do that… but one fight at a time)
    I don’t think it’s so much the petition that made them change their minds as much as it was seeing how many people signed it in such a short time, and realized how many people they were pissing off as well as losing a viewer base. They thought it’d be too controversial and they’d lose viewers, but what they didn’t know was how much of the population support marijuana.
    Remember, the message system works both ways. Just sending them negative threats to get what you want isn’t good enough. When we get what we want, we need to also take the time and write a quick thank you to CBS for changing their minds and continuing to support free speech. That should help to keep them more open-minded to future requests and cooperation.

  15. It’s gonna hafta go viral on all media: internet, radio news (KYW Philadelphia, yo shoutout to Philly!) & squawk shows, cable news, network news, tv squawk shows, you know, cable and network.
    “I need you now.
    Please come and rescue me, baby.”
    “Come Around and Apend the Aight” by Coolnotes

  16. This is great news!! I hope people wake up to the truth and legalize this miracle plant, we truly need it as a nation and world!

  17. I don’t drink and I probably wouldn’t smoke pot even if it was legal. I did when I was younger. But I don’t understand why it is still illegal. Beer=Pot Hard Liquor=hard drugs. In 1969 when I first smoked, I thought…It will be legal in 20 years…Boy was I wrong. Just tell me why?

  18. I don’t care if prohibitionists go kicking and screaming, just so they go. In the extra spare time coming their way, they should re-read the Constitution of the United States, particularly the part where it acknowledges and cites God’s will for people to live in freedom with liberty. Then prohibitionists should be rounded up and put in prison for their crimes against humanity and violations of God’s will, and kept locked up until they learn to mind their own business.

  19. Geez, I actually feel this time like I made a difference. Normally, I can’t tell if I have or not, because I just send the letters in and hope for the best, but this time I get to see the results for myself. Good deal.

  20. Please go to this site and answer the following poll. We are fighting for our local law enforcment to stop prosecuting MMJ patients and to allow safe access to their medicine. Thank you
    Should San Bernardino County and local cities allow medical marijuana dispensaries?
    http://www.vvdailypress.com/

  21. We did it guys. I shed a tear in the middle of my college class when I got the e-mail from Change.org saying that CBS complied. I have never been a part of anything as political as this until the day I signed that petition, and knowing that my efforts paid off make me the happiest young dreamer you could ever imagine. Let us keep up the good work and help get our world back on track.

  22. Wow. If that isn’t a victory…it’s a small one, but a win, none-the-less. It’s times like this, when you see some sunshine breaking through the storm clouds, that you know there is hope.
    In the 80s, if this was tried, it would sadly get laughed out by the public at large. But, as the truth comes out, all of the people around the country start changing their attitudes. Now, that attitude is finally forming a voice the world can hear.
    This win may look small to some, but to me it’s actually quite huge.

  23. I was waiting to see NORML post something about this, too. I signed and like every other online petition I’ve signed I expected no results. I’ll think otherwise from now on. Congratulations NORML.

  24. It’s a great start. But I worry that the message is a little blunt and materialistic. Granted, there is only so much you can do in a 15-second ad. But I don’t know if playing the money card is going to change that many minds, at least on its own. There are still a LOT of misinformed, paranoid people out there who think that weed is the devil, and that as soon as their kids hear that it’s legal, it will only be a matter of time until they’re shooting up heroin in an alley somewhere. A lot of people actually look at an ad like this and say, “well! we might as well legalize child prostitution and PCP too, because it will give us more tax dollars!” Of course, they are stupid… but, I still believe we need to do more as a movement first to soften the public attitude towards weed, and perhaps most importantly, to separate weed itself from the violence that accompanies its black-market sale (which a staggering amount of people do not realize would COMPLETELY disappear if marijuana were legal).

  25. ok, here is my crazy idea, telethon. On line if no other way, find stars and advocates, with music and a raffle for something nice, say a trip to holland. If this idea is illogical disregard

  26. Great! This means I can end my boycott of CBS-owned media. Its a sad state when the media drowns free speech.
    Its sadder when a prohibitive arrest for possession almost ended my young 4 year career, 2 months before I was supposed to receive a Degree.

  27. #42 Same here im so excited an cant wait to get started on growing my own.But i dont kno where to get the seeds without being harrassed or watched

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