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Agenda

NORML Leadership Certification

Sunday, September 8, 2019
Capital Hilton, 1001 16th Street NW, Washington, DC 20036
11:30am

Registration

12:05

Welcome

  • Kevin Mahmalji, NORML Outreach Director
12:15

Module 1: Managing a NORML Affiliate Chapter (40 min)

  • Skills: NORML's mission, compliance requirements, Action Network, IRS filings, Boards, Development
  • Breakout: Q&A
1:00

Module 2: Volunteer Engagement and Advocacy Training (45 min)

  • Skills: volunteer management, effective messaging strategies, membership education
  • Breakout: Role-playing
1:45

Break

2:00

Module 3: Strategies for a Successful Lobby Day (45 min)

  • Skills: Legislative agenda, appointment scheduling, press events, leave-behinds, building coalitions
  • Breakout: Role-playing legislative calls, lobbying discussions, elevator pitch, strategic discussions
2:50

Module 4: Successful Media Relations (45 min)

  • Skills: Media outreach, press releases, staying on message, requesting corrections
  • Breakout: Role-playing interviews, story pitching
3:40

Module 5: Taking Local Action (45 min)

  • Moderator: Carly Wolf, NORML State Policies Coordinator
  • Jax Finkel, Texas NORML
  • Mary Kruger, Rochester NORML (NY)
  • Jenn Michelle Pedini, Virginia NORML
  • Jeff Reidy, Lehigh Valley NORML (PA)
4:25

Final: Recap Lessons Learned

4:45

Certifications Awarded

6:00-9:00pm

NORML Benefit & Awards

NORML Conference

Monday, September 9, 2019
Capital Hilton, 1001 16th Street NW, Washington, DC 20036
Day Moderator: Jax Finkel, Texas NORML Executive Director
9:00am

Registration and Breakfast

10:00

Welcome

  • Jax Finkel, Texas NORML Executive Director
10:05

Opening Remarks

  • Erik Altieri, NORML Executive Director
10:15

The State of Federal Cannabis: Policy Overview

  • Justin Strekal, NORML Political Director
11:00

Emerging Federal Consensus On Legal Marijuana

  • Moderator: Justin Strekal, NORML Political Director
  • Kris Krane, 4Front
  • Shanita Penny, Minority Cannabis Business Association (MCBA)
  • Ethan Pittleman, Capital Council (Canopy)
  • Michelle Rutter, National Cannabis Industry Association (NCIA)
11:45

Hemp, CBD and the 2018 Farm Bill

  • John Hudak, Brookings Institution
12:30

Michael J. Kennedy Social Justice Award

  • Recipient: Bernardine Dohrn
  • Presented by: Tom Morello
1:00

Lunch

2:00

2019: A Year of Action: From Criminal Justice Reform to Social Justice and Equity for Cannabis Consumers

  • Paul Armentano, NORML Deputy Director
2:45

2019 Successful State Lobbying Strategies

  • Moderator: Carly Wolf, NORML State Policies Coordinator
  • Ellen Komp, California NORML
  • Edie Moore, Chicago NORML
  • Jenn Michelle Pedini, Virginia NORML
  • Diane Russell, Former State Representative (D-Maine), NORML Board of Directors
  • Madisen Saglibene, Nevada NORML
3:30

2020 Battleground States

  • Moderator: Tyler McFadden, NORML NE Political Associate
  • David Holland, Empire State NORML, New York
  • Charlana McKeithen, Garden State NORML, New Jersey
  • Kebra Smith-Bolden RN, Connecticut
  • Mikel Weisser, Arizona NORML
4:15

Keynote Speaker

  • Senator Ron Wyden (D-OR)
4:45

Silent Auction Results

5:00

Legalization in the North: Update from NORML Canada

  • Abi Roach, Executive Director
  • Andy Lee, Communications Director
5:15

Closing Remarks

  • Keith Stroup, NORML Founder and Legal Counsel

Congressional Lobby Day

Tuesday, September 10, 2019
*Please arrive 15 minutes early*
US Capitol
10:00am

NORML Lobby Day Launch

  • Receive packet and appointment schedule
  • Location TBA
11:30-5:00

Meetings with Representatives and Senators

  • Varies by constituency, meetings scheduled by NORML for pre-registered conference attendees.
5:00-6:00 Wrap-Up and Debrief
  • TBA

Sponsors

National Cannabis Festival
Virgina NORML