Imani Dawson is a courageous communications executive and strategist committed to mission-driven social change. Since launching TCC Media, her MWBE-certified boutique communications and branding agency specializing in political communications, mission-driven social impact, and cannabis advocacy, Dawson has championed diverse audiences by building community both online and in-person, creating meaningful multi-channel content, and executing impactful events. Dawson has advised elected officials and non-profit organizations and helped small businesses grow into multimillion-dollar enterprises. Her powerful impact includes crafting the communications strategy that helped Mount Vernon Mayor Shawyn Patterson-Howard make history as the first Black woman elected to mayoral office in Westchester, creating and executing the Center for Law and Social Justice’s Census 2020 outreach campaign that boosted Black response, contributing to the New York City historic 61.9% self-response rate, and designing the Faces of Fair Legalization campaign for the Drug Policy Alliance, which galvanized public support for the landmark MRTA legislation.
Dawson has over two decades of experience creating and curating award-winning
content across print, linear, and digital platforms for major media outlets and leading
local and national public information and advocacy campaigns. Her recent notable
cannabis work includes leading community outreach for the New York Medical Cannabis
Industry Association, managing cannabis equity messaging and DEI strategy for the
Marijuana Policy Project, and serving on the NORML Board Reciprocal DEI Committee.
An advocate for cannabis legalization rooted in social and economic justice, Dawson is
an alum of the DPA Start SMART NY legalization campaign, a board member of the
Cannabis Education Advocacy Symposium and Expo (C.E.A.S.E.), a 501c3 nonprofit
organization with a mission to increase awareness and to educate communities about
the medical and economic benefits of cannabis and its blossoming industry, particularly
those disproportionately impacted by America’s war on drugs and a board member of
NORML, the nation’s first and largest marijuana legalization organization.