There is no cannabis industry without cannabis consumers.
Reaching consumers is one of the biggest challenges facing businesses in today’s competitive marketplace. NORML is the nation’s leading advocate for consumers, helping shape the policy changes that make today’s legal cannabis marketplace a reality. When your business supports NORML, you gain exclusive exposure to one of the nation’s most engaged cannabis audiences while helping protect the rights of the consumers who make your business possible.
NORML’s work is sustained by thousands of donors and organic grassroots support carefully cultivated over the past five decades. Explore the opportunities below to reach our highly engaged audience while supporting the consumers at the heart of America’s cannabis industry.
Reach more consumers every week.
Newsletter Advertising
Reach NORML’s audience of more than 260,000 subscribers through banner ad placements in our weekly email newsletters. NORML News of the Week is delivered every Thursday and NORML Weekend Weed Read every Saturday to up to 150,000 highly engaged recipients per issue. Ad space is $750 per newsletter or $500 for NORML sponsors. Package rates are available for multiple placements.
Target the markets that matter most.
Website Advertising
Banner advertising on norml.org is geo-targeted by state and available in two positions. Ad space is sold on a monthly basis, providing advertisers with exclusive placement in their selected market. Content is subject to NORML approval, and advertisers are responsible for complying with all applicable state cannabis advertising laws. Please let me know which states you are interested in targeting and I will provide current availability and pricing.
Show consumers you’re fighting for them.
NORML Sponsors
Official NORML sponsors receive placement on our Sponsors page, including a company logo, website link, and business description, along with a NORML Sponsor logo for use on company websites and marketing materials. Annual sponsorships begin at $1,000.
Put your brand in the room.
NORML Event Sponsorship
Sponsoring a NORML event provides a unique opportunity for businesses to connect with marijuana policy experts and directly engage leading law reform activists. NORML Legal Seminars, hosted in the spring and fall, are attended by top cannabis attorneys from around the country. Sponsorship opportunities include logo placement on event webpages and emails, welcome bag inclusions, event tickets, reception hosting, and promotional tables. NORML event sponsorships begin at $500.
Introduce your products to new audiences.
NORML Instagram giveaways help companies increase brand awareness and introduce products to new audiences. To participate in a NORML Instagram giveaway, please provide at least two giveaway items and any high-resolution graphics we may incorporate into the post. Entrants are required to submit an entry form, like the giveaway post, and follow the participating company. Giveaway items may not contain cannabinoids.