PhillyNORML is a sterling example of how ordinary cannabis consumers can band together under the NORML banner and affect real change at the local level. Reformers at the national level don’t have the on-the-ground knowledge of local politics like everyday citizens living in cities like Philadelphia. Local reformers can better cultivate personal relationships with mayors, city councils, and all their staff, as well as integrate with groups as disparate as unions and libertarian groups, parents and police, and churches and universities.