Washington, DC: The National Organization for the Reform of Marijuana Laws (NORML) is expanding its online message and presence to the popular 3-D virtual world Second Life.
On Thursday, September 6, NORML will launch its Second Life virtual office. Visitors to the digital 3-D office will be able to pick up information and free materials about NORML and marijuana law reform, as well as obtain NORML merchandise for their online characters. The ‘in world’ office will also make available specially produced podcasts for Second Life visitors.
NORML Founder Keith Stroup will be available to chat with visitors who stop by the office for its grand opening, which takes place at noon (PDT/SLT).
“Building effective and influential coalitions within online communities – in particular, emerging Web 2.0 social networking communities such as Second Life – is an integral part of NORML’s educational and outreach activities,” NORML Executive Director Allen St. Pierre said. “Whether it’s in the real world or the virtual world, NORML is committed to educating the public on the need to end the senseless criminal prohibition of marijuana.”
Launched in 2003, Second Life is an ever-growing 3-D online digital world inhabited by more than 9 million online ‘residents’ from over 100 countries. Visitors create three-dimensional personas (known as ‘avatars’) to interact with other residents and engage in online commerce.
For more information on NORML’s Second Life office, please visit: http://norml.org/index.cfm?Group_ID=7341.