Bloomberg Campaign 2002

It's NORML to Smoke Pot
In 2002, The NORML Foundation launched a multi-media broadcasting campaign featuring New York City Mayor Michael Bloomberg saying, “You bet I did. And I enjoyed it,” when asked by a journalist if he’d smoked marijuana. The tagline for the campaign, launched at a news conference in New York, is “It’s NORML to smoke pot.”

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The NORML Foundation is a nonprofit educational foundation that works to educate the public about the costs of marijuana prohibition and the benefits of alternative policies.