Drug Czar Seeks Deal With Hollywood To Include Anti-Drug Messages In Films

Drug czar Barry McCaffrey plans to intensify the Office of National Drug Control Policy’s anti-drug media campaign to include government anti-drug messages in popular movies. At a House subcommittee hearing this week, McCaffrey announced that he intends to “leverage popular movies” and to work with studios to promote films that “responsibly communicate anti-drug campaign messages.”
McCaffrey testified Tuesday before the House Government Reform Committee, Subcommittee on Criminal Justice, Drug Policy and Human Resources, in support of his office’s National Youth Anti-Drug Media Campaign. McCaffrey said the ONDCP would not offer government financed incentives for incorporating anti-drug messages in their scripts, but would offer tax dollars for “promotional activities and special events that capitalize on the visibility” of films that feature such messages.
McCaffrey has previously offered payment to television networks and print publications that include anti-drug messages embedded in the content. The NORML Foundation filed a complaint in February with the Federal Communications Commission alleging the ONDCP program violates federal anti-payola laws.
“McCaffrey is shamelessly continuing his efforts to have the federal government control the content of television and movies, by offering financial rewards to those who incorporate government approved anti drug messages into their programming,” said Keith Stroup, NORML Executive Director. “This really is sounding more and more like something we would have expected from the former Soviet Union. It’s apparently the price we pay for having a military officer in charge of our nation’s drug policy.”
For more information, please contact Keith Stroup, NORML Executive Director at (202) 483-5500.