Washington, DC: NORML launched the organization’s first-ever Internet viral media campaign this week with the production of the animated short “Sam’s Journey.” The 90 second animated film traces the history of US marijuana prohibition through the lens of Samuel Caldwell, the first American citizen arrested and sentenced to federal prison on marijuana charges.
The animated short, produced by the Julian Mulvey Group, also features notable appearances by several self-admitted US marijuana smokers, including NORML advisory board members Willie Nelson, Bill Maher and Woody Harrelson, former Vice-President Al Gore, former House Speaker Newt Gingrich, astronomer Carl Sagan, and comedian Dave Chapelle, among others.
“NORML’s Internet viral media campaign is an attempt by the organization to communicate, through the use of a new high-tech medium, to an audience that we may not otherwise reach,” said Keith Stroup, legal counsel for NORML and the NORML Foundation. “We hope that marijuana law reformers find this animated short entertaining and educational, and elect to share it with their friends and family to help inform them of NORML’s work and the need to change America’s cannabis laws.”
The animated short is available for download on NORML’s website at:
http://www.norml.org/samsjourney.html or on NORML’s Video Blog at:
http://www.normltv.blogspot.com/