Washington, DC: Life moving too fast? Perhaps “Posativa” can help.
That’s the message of a new television commercial sponsored by The National Organization for the Reform of Marijuana Laws (NORML). The 30-second ad spot is modeled after several well-known pharmaceutical commercials, and urges viewers to become involved in the organization’s nationwide efforts to end the criminal prohibition of cannabis.
The controversial new ad showcases two young couples enjoying the after-effects of “Posativa,” while an off-camera narrator states:
“Moving too fast to take the time for the things you really enjoy? ‘Posativa’ can help bring back the pleasure of activities you used to love.
Some of the highlights of ‘Posativa’ may include increased appetite … and significantly lower stress.
People who take ‘Posativa’ discover a whole new outlook on life.
‘Posativa’ may not be right for everyone. Consult your physician today.
‘Posativa’ – now you have a choice – a positive choice.”
The ad concludes with a banner stating “No prisons for pot” and encourages audiences to visit http://www.norml.org for more information.
The commercial is running regionally on Antietam Cable (Washington County, MD), which airs in select markets in central Maryland, including Hagerstown and Sharpsburg.
NORML Executive Director Allen St. Pierre said that a “longtime NORML donor and businessman donated the resources for the ad buy in hopes of sparking a public debate regarding the need for cannabis law reform in his home state of Maryland – the Free State.”
Founded in 1970, NORML provides a voice in the public policy debate for those Americans who oppose marijuana prohibition and favor an end to the practice of arresting and prosecuting marijuana smokers.
To view the ad, please visit: http://www.norml.org/index.cfm?Group_ID=7110.
For more information, please contact Allen St. Pierre, NORML Executive Director, at (202) 483-5500.