The Kellogg Company Drops Michael Phelps, The Cannabis Community Drops Kellogg's

It may have been expected, but that doesn’t make it right.
Late Thursday, cereal and snack manufacturer Kellogg’s announced that it will not renew its sponsorship contract with 14-time Olympic gold medal champion Michael Phelps. The company said that Phelps’ recent acknowledgment of marijuana use, and subsequent apology, was “not consistent with the image” of the company.
We disagree!
As NORML wrote earlier this week, it’s not Michael Phelps who should be castigated, but rather it’s the absurd and hypocritical laws that criminalize the behavior of Phelps and tens of millions of other successful and productive Americans like him that is worthy of condemnation.
Millions of Americans agree. In fact, in the past week dozens of high profile pundits and commentators — including Kathleen Parker in the Washington Post, Stanton Peele in the Wall Street Journal, and Doug Bandow in National Review Online — have demanded a repeal of America’s archaic and overly punitive pot laws.
Michael Phelps is in good company. Nearly one out of two Americans have admitted using marijuana. Whether or not the most decorated athlete in history chooses to unwind during his off time with a glass of wine or a bit of cannabis is really none of the government’s — or our — business.
Please take time today to contact the Kellogg Corporation. Tell them that you oppose their decision to drop Michael Phelps and that, as a result of their actions, you will not be purchasing any Kellogg’s related products for the next three months (or until the company decides to reinstate the Phelps as their spokesperson).
There are several ways you can make your opinion known to the company.
You can call Kellogg’s main telephone number during east coast business hours, Monday through Friday, at: (269) 961-2000 or toll free at: 1 (800) 962-1413.
You can e-mail Kellogg’s consumer services department by visiting:
You can contact Kellogg’s media relation department at: 269-961-3799 or via e-mail at
You can e-mail Kellogg’s corporate responsibility department at:
You can e-mail Kellogg’s investor relations department at:
Or finally, you can write the Kellogg Company a letter at:
One Kellogg Square
P.O. Box 3599
Battle Creek, MI 49016-3599
When contacting the company, please be polite and concise. Tell them:
“Hi, my name is _____________ and I’m a frequent consumer of Kellogg’s products.
Nearly one out of two Americans has used marijuana. This includes tens of thousands of prominent, highly successful Americans — including our current President. Michael Phelps should not be stigmatized nor condemned for private behavior that he, and millions of others, engage in.
The majority of the public, as well as those in the media, are standing behind Michael Phelps and so am I. I will no longer be purchasing Kellogg’s brand products until your company reverses its decision and reinstates Michael Phelps as your spokesperson.”
Thank you for standing up against the needless discrimination of cannabis consumers.

0 thoughts

  1. Kellog fan if you think people that smoke marijuana are immoral, have no integrity, responsibility, or decency, you are sadly mistaken, ill informed, and an idiot. People like you probably believe the refer madness video from the 20s which was total propaganda and lies. The reason marijuana was made illegal is because in the depression they wanted to figure out some way to deport mexican people, who the southren states felt were taking jobs from americans. They needed a way to deport them, and considering most of the mexican population smoked, they made up a bunch of lies about marijuana, and made it illegal. this allowed them to randomly stop and deport mexican people who had marijuana. It just carried over to this day in age, because the government figured out they could make TONS of money from fines, etc. If marijuana is so bad, then WHY IN THE FUCK IS LIQUOR LEGAL???

  2. I am 65 years old and a retired teacher and counselor. I am 100% for the legalization of marijuana. Anyone one who drinks liquor and does not support my belief is a hypocrite.

  3. Message sent, loud and clear, to Kellogg’s. People, do not forget the power you have to have to make your voice heard. Too often we go through life feeling helpless, feeling like nothing we do individually can change anything. Yes, it can. Every product not purchased from Kellogg makes a difference. Can you even imagine the power of millions of people deciding enough is enough? Exercise your right to be heard and your right to make decisions that CAN make a difference.

  4. i sent my comment and signed the boycott, i also forwarded all of the info and this site to all my friends. legalize cannabis now!!

  5. Can you imagine how fast prohibition would fall if a major corporation was forced to reverse its’ position publicly.
    Like it or not, Michael Phelps and Kelloggs’ are in a position to change history.
    It’s on you now Kelloggs’,raise, call or fold.

  6. There’s been an online petition since the day after Kellogg’s dropped him. It’s got thousands of signatures. How about coordinating w/ them @

  7. While I do not agree with the postion Kelloggs has taken in the Phelps issue, I do not think a boycott is called for. The Kelloggs company has been in Michigan for more years than I know of and in this economy we connot afford to lose more jobs. There are more than 2 million unemployed in Michigan right now and the only thing a boycott will accomplish is more layoffs in a state that already has more unemployed than employed. There has to be a better way to accomplish your goals than making good, honest, hard working people pay for it. If you think this will effect Kelloggs in an adverse way, I fear you are sadly mistaken. The ONLY people this will effect are the ones who but their ass everyday to put breakfast on your tables.

  8. Dear Sirs,
    I as a consumer I vote with my money, I am now voting. I have thrown away ALL my Kellogg products. I will NEVER purchase anymore of your products and I will teach my children NOT to want, use or purchase your products.
    People with families DO smoke pot, as well as doctors, lawyers, teachers, policeman, corporate executives, president(s) of the US, college students, actors, musicians, writers, priests, rabbis, and yes even olympic champions.
    Yours and Americas, hypocrisy about drug use and even abuse is no longer unacceptable.
    How many of your employees and consumers; drink, smoke, gamble, patronize strip clubs or worse, abuse prescription drugs, abuse steroids, lie, steal and cheat. (I don’t).
    When you announce you have given a surprise drug tests to ALL your corporate staff; (not the warehouse or production guys) Just your corporate staff including marketing, legal and executives and you fire those same people. (That would likely be 5% to 10% of your staff) then I might consider someday using your products.
    If you announce a ‘change of heart’ and rehire phellps, donate money to MPP and NORMAL. Then, I will happily buy your products and even promote them on a daily basis.
    You have lost track of who your ‘REAL’ customers REALLY are and what lives they live and have lived.

  9. I think the problem is that Phelps apologized. He should never have done that. It made him look weak and admitted guilt. When he should never have been made to feel guilty about doing what he did. I sent a message to Kellogs because I am outraged, as a former swimmer, coach (and current ‘indulger’), at how Phelps is being treated. Thank you for writing this form letter for me to easily elaborate on and send. You guys are awesome. We, as a community need to stand up for these people ans stop apologizing for doing something we know isn’t wrong.

  10. Hey Andrew,
    if you read a little further someone posted a comment on how a retracted his apology after pro-marijuana endorsements started rolling in.
    //’Phelps publicized statement was brief: “It turns out I’m not so stupid and I didn’t make a huge mistake. I’m not sorry I smoked marijuana and there’s a pretty good chance I’ll do it again. Hey, do you want to hear me say ‘roll a fat one’ in Japanese? I’m Rosetta Stoned!”//

  11. I am a non-smoker who thinks this prohibition is causing many more problems than it is worth. Besides, I like more potheads than drunks… 😉
    Anyways, I tossed all of my Kellog’s products out with the morning trash and emailed them to let them know that they had lost a customer.

  12. I made sure that they know that not only will i not be buying their product but that I work for a vending machine company. Those machines will no longer carry kellogs as well as another drivers machines too. I made sure to point that out….thats a couple of hundred sales on each route lost…..

  13. When I heard about the Wheaties diss I decided to boycott but felt helpless because my impact would be small. I should have known and am not surprised that norml is addressing the issue.
    Keep going – spread the word!

  14. i will not be sending any mail on behalf of Michael phelps he threw away an opportunity to change the public perception of weed and broke down and apologized. he should have said “yes i smoke weed and i still whoop all yalls asses at swimmin” and blow smoke at the camera but instead he acted like a pussy and sold out, so phuck phelps i hope he realizes the disservice he has done to his fellow stoners.

  15. You should of boycotted Kelloggs a long time ago. That stuff is all GM(Genetically modified) food with HFCS. Try Kashi or Nature’s Gate Organic Hemp Plus.

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  17. I thing Kelloggs dropping of the Greatest Athelete of our time and probably for EVER just for haveing a little harmeless fun is outrageous..!! here is a little vid I did of that.. please view it and send the URL to Kelloggs.. They are a JOKE.. I know that KNOWONE in my imediate family will buy ANY of thier products..

  18. Message sent from all of my emails.
    Boycotting as of today.
    NORML, keep it up. the professionalism on which you represent us is inspiring and appreciated.

  19. I wish more people who do tremendous things AND enjoy marijuana would be willing to stand up beside Michael Phelps. This irrational fear by many American citizens of the social use of marijuana will only end when rational people are finally willing to step forward and admit to smoking… and what do you know?? They are still just your everyday, normal people! I just went to a local Grocery Outlet – a store that buys up products that other stores no longer sell, and what did I find? A GOLDMINE!!! Michael Phelps on the cover of the Corn Flakes cereal box. After my purchase of a box for every person I know who have not forsaken our HERO, I will no longer support the Kellogg’s corporation and am boycotting their product line entirely! Come on, People, be outraged – let’s turn this one around the way it ought to read! How can smoking marijuana be a bad thing if someone can do what Mr. Phelps was able to do at the Olympics???

  20. Another great reason to boycott kellogg products is because they are really unhealthy. Fresh, organic fruits and veggies will make you feel better inside and out. They also go great with a puff. 🙂

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  22. Everyone-
    When you call Kellogs.
    Don’t press any buttons!
    and you will get right to a human.
    you will get to a point where it says that
    “The staff in in a training
    seminar right now call back later”

  23. I wont be bringing any Kellogs into my pantry thank you. I have already talked to people about this and they are on board with us wait you don’t think they would want a bail out do you?

  24. I just E-mailed them….why are we profiled for smoking when everybody drinks and how many deaths does THAT cause? And how many Marijuana related Deaths? I rest my case

  25. I’m pretty ok with not having to look at Phelp’s horrible face every morning as I eat my cereal. He is pretty much a dickhole.

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