Washington, DC: Nearly one-third of leisure travelers in the United States say that they are interested in engaging in cannabis-related activities while on vacation, according to survey data compiled by MMGY Travel Intelligence.
Twenty-nine percent of respondents expressed interest in partaking in state-sanctioned cannabis-related activities, such as visiting a licensed marijuana dispensary or consuming a cannabis-infused edible product, while on vacation. Thirty-eight percent of respondents said that they are more interested in vacationing in a jurisdiction where cannabis is legal as compared to a destination where it is not.
The survey’s authors concluded, “Cannabis tourism is an emerging travel segment with significant potential, especially for first-mover destinations.”
According to data published in May in the Journal of Regional Analysis & Policy, the enactment of adult-use legalization in Colorado and Washington is associated with increased tourism in both states.
The report, “Cannabis Tourism: Opportunities, Issues, and Strategies,” is available for download.